Sunday, 18 December 2011

TV Adverts Don't Advertise

When it comes to adverts these days, I always point to the Mr Plough episode of The Simpsons, when Homer pays for an ad, but when it airs on TV, Bart asks him "Was that your ad?" and Homer's response it "I don't know!" Adverts are really like this these days. The advert spends half its time confusing you, and then throws a product at you at the end. I often find myself seeing an ad for the second time and asking "what was this advert for again?"

I think the jingle system worked better - get a catchy song in your head, and it makes you remember the product. These days, even if an advert is visually good, it means nothing if the audience don't know what they should be buying. Just seems like we can't advertise as well as we used to.

Saturday, 17 December 2011

The Disadvantage of Having the Desired Figure

I'm always really bad at clothes shopping. Not only am I ridiculously picky, but even when I find something I like it always ends up looking awful on me. I think I've figured out why. A lot of clothes are designed to replicate the hourglass figure, but I'm pretty close to an hourglass, so I often find that many clothes exaggerate features that I already have, and end up looking ridiculous. It's funny that we have this image of the desired figure, and clothing companies try to let women look like they have this figure, but ignore those who are already hourglasses. What is considered the 'desired' figure is in fact a disadvantage, as it's that much harder to find clothes that don't look stupid on you. I don't think this is the sole reason I have trouble finding clothes, but it's an interesting thought.

Monday, 12 December 2011

Christmas and the Commercial

Many people hate Christmas, considering it to be a time of the year used by companies to make money. I'm not denying that companies do this - Christmas is one of those times where companies will try to sell as much as possible, but it's down to us to choose what we should and shouldn't buy. I think Christmas runs deeper than the shallow products you find in shops. When you search and find that perfect gift for someone, you feel really good for it. I said last year that I enjoy giving presents more than receiving them, and I still feel that way. Giving the right gift is really rewarding, but I don't think it is found in a lot of the 'cash in' gift products that the shops sell. For me, Christmas is a time of year when I go home to see my family, and there's nothing commercial about that. I think we often have to ask ourselves; do we hate Christmas or do we hate commercialism? Ultimately, Christmas is whatever we make of it. Yes, companies try to cash in on the holiday, but that doesn't take away all the wonderful things that Christmas stands for.