When it comes to adverts these days, I always point to the Mr Plough episode of The Simpsons, when Homer pays for an ad, but when it airs on TV, Bart asks him "Was that your ad?" and Homer's response it "I don't know!" Adverts are really like this these days. The advert spends half its time confusing you, and then throws a product at you at the end. I often find myself seeing an ad for the second time and asking "what was this advert for again?"
I think the jingle system worked better - get a catchy song in your head, and it makes you remember the product. These days, even if an advert is visually good, it means nothing if the audience don't know what they should be buying. Just seems like we can't advertise as well as we used to.
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