Getting a Job

Having just sent off a job application, I have been thinking about how you have to sell yourself to the company in question. Understandably they want somebody who is passionate and enthusiastic about the job, so you have to show that you really want it. The thing is, if you apply for five different jobs, you have to do this for each application. This means that you can tell one company that you think they are great and want to work for them, but then you have to tell the exact same thing to another company. There's no way around this, unless you only apply for one job at a time (and that is a silly idea, there are too many hurdles in job applications to only try for one place). It just seems less genuine, but it's the way the world of employment works.